I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights on how Millenials view social media–as a marketing strategy. However, social media isn’t a strategy, social media is a marketing channel.
In many of the presentations, students said their promotional strategy relied on social media either by itself or supplemented with other channels like TV. Unfortunately, I don’t think my students are isolated examples of this misconception.
