Mastering the art of small talk is just as important to growing your business as great marketing and advertising. Handled the right way, these icebreaker conversations can cement budding business relationships and boost your bottom line.
Sales Small Talk
Ivan Misner is the founder of BNI.com. He’s been called ‘The Father of Modern Networking’ by CNN and has authored a new book, Networking Like A Pro (Entrepreneur Press). Small Business Trends spoke with him recently to get 5 tips to master small talk and boost your sales.