Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists. Here’s a rundown of the good, the bad, and the ugly in email marketing in 2018.
