We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer and business relationships. Smart, connected products — known in the corporate world as the Internet of Things (IoT) — are creating many new opportunities and fresh experiences. We’re at the beginning of an IoT revolution, even in the world of sales.
Surprisingly, 87 percent of buyers have never heard the term Internet of Things, which is simply a phrase for connected or smart devices. That doesn’t change its immense popularity, however.