image credit: Pixabay

Unsubscribe: How to Ensure Your Customers Can Opt Out of Your Marketing

May 13, 2024

Via: CO

Building and regularly using an email list is one of the best ways to grow your business. However, a certain percentage of customers will inevitably unsubscribe. That’s why it’s important to understand the laws and best practices regarding email unsubscribes.

What are email unsubscribe laws?

Businesses dealing with a U.S. audience are subject to the CAN-SPAM Act, which is a law the U.S. Congress passed to protect consumers from unwanted email messages. In a nutshell, this law sets rules for commercial email and gives consumers the right to unsubscribe from any email list. Companies that violate this law are subject to hefty fines.

Read More on CO