A new report from Influicity (PDF) predicts the use of video in Influencer Marketing will reach an all time high in 2018, peaking at 80 percent of global online traffic by 2020.
Marketers who work with influencers have their work cut out for them. The new “always on “ campaigns will be longer. At the same time, they’ll need to leverage a variety of tools including software companies to measure campaign ROI that’s presently hard to measure.
