The profit potential of social media can’t be overlooked.
As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine.
That’s because consumers throughout the country are more frequently turning to social media for inspiration, shopping advice, and meaningful connections.
Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms.
