What content do you use in marketing your firm? And what content should go in which place?
Your company typically has seven layers of content marketing. In descending order of importance, they are:
Reputation
Website
Email templates
Social media
Events
Deck
Virtual data room
At HOF Capital, we try to manage these layers to be MECE (Mutually Exclusive, Collectively Exhaustive). When I was a strategy consultant, I used the concept of MECE to structure client problems into clean buckets of analysis. The idea of MECE is fundamental to how we run internal processes at our firm.
