It’s been a hell of a roller coaster ride for digital media company Mode Media these past few years. From an IPO that never happened to the company abruptly shutting down last September, Mode keeps popping up on our radar. Today, New York-based bridal advertising network BrideClick announced that it has acquired Mode Media’s U.S. and European assets for an undisclosed price. According to a spokesperson, it was at a significant discount on Mode Media’s one-time $1 billion valuation.
BrideClick has acquired the Glam, Foodie, Bliss, Tend, Brash, and Mode brands; intellectual property, including a social publishing and social media distribution technology; an ad server; and 100,000 pieces of content.
