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Marketing, Software and Tools

Social Media is a Marketing Channel, Not a Strategy

December 8, 2017

Via: Business 2 Community

I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights […]


Marketing, Software and Tools

3 New Email Marketing Trends You’re Company Will See in 2018

December 7, 2017

Via: Business 2 Community

This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look […]


Management, Proposal Management

5 Ways to Find Your Inner Entrepreneur

December 7, 2017

Via: Business 2 Community

Creating your own business is one of my most fulfilling things you can do in life. If you know you don’t want to spend your career working for someone else and making their dreams come true, it’s safe to say […]


Marketing, Sales Experience

10 Offline Marketing Strategies That Still Work Today

December 6, 2017

Via: Entrepreneur

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers […]


Management, Strategic Management

Effective Presentation Strategies for 4 Buyer Styles

December 6, 2017

Via: Business 2 Community

If you deliver your presentation the same way to each of your customers, you are leaving money on the table. Think back to your last three customers. One may have been talkative and forthcoming, while the other was quiet and […]


Uncategorized

Are You Taking Care of Yourself Financially?

December 5, 2017

Via: Entrepreneur

I’m sure there are great entrepreneurs who are good at three or four things in their lives, but in my experience, entrepreneurs tend to be very focused, especially on their businesses. Unfortunately, this means that most entrepreneurs are terrible money […]


Finance

Blockstack raises $52 million to build a parallel internet where you own all your data

December 4, 2017

Via: Venture Beat

Blockchain startup Blockstack says it raised $52.8 million in its ICO, finalized Friday. The company is building a sort of parallel to the internet that users access via the Blockstack browser and that features a wide variety of apps. The […]


Management, Strategic Management

This is Why Many Business Leaders Waste Half Their Effort and Don’t Even Know It!

December 4, 2017

Via: Business 2 Community

There is an old adage in advertising that says: “I know that half my advertising is wasted, but I don’t know which half”. In many cases, we know that all of it is wasted. So it is with strategy and […]


Marketing, Software and Tools

Building an Effective Content Marketing Mission Statement

December 1, 2017

Via: Business 2 Community

Content marketing success comes down to one thing: consistently developing amazing content. Easy to say, harder to achieve. While a content marketing strategy is a necessary component of creating effective content, high-level strategies don’t always help when it comes to […]


Management, Proposal Management

Is Your Business Ready for Generation Z?

December 1, 2017

Via: Business 2 Community

We’ve heard a lot about millennials in the workplace – but it’s time to start focusing on the next generation; Generation Z, who will, by 2020, comprise 20% of the workforce. This is a truly exciting generation who are, studies […]