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Marketing, Software and Tools

SEO Content Strategy Guide

June 13, 2018

Via: Business 2 Community

Content creation looks easy right? Until you sit in front of a keyboard and watch the cursor blinking at you. Creating content is very time consuming and requires research, discipline, and motivation. Your SEO content strategy should encompass how you […]


Marketing, Software and Tools

10 Best Salesforce Apps for Small Businesses

June 13, 2018

Via: Small Business Trends

Salesforce is a CRM platform that allows small businesses to manage all of their sales, marketing and customer service communications in one place. Launched back in 1999, it has become one of the most popular platforms of its kind. Part […]


Marketing, Sales Experience

10 Psychological Tricks to Boost Your Website’s Sales

June 12, 2018

Via: Entrepreneur

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up for success, you […]


Marketing, Software and Tools

6 Tips to Guarantee Quality Video Engagement

June 12, 2018

Via: Business 2 Community

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. […]


Management, Proposal Management

Build the Business You Want Because Nobody Is Going to Pay Your Bills

June 11, 2018

Via: Entrepreneur

Entrepreneurship is an amazing opportunity to create a business which allows you to be in control of your life. You can create financial security and not deal with the stress of living paycheck-to-paycheck. You can experience true time freedom in […]


Marketing, Sales Experience

Is This The Most Counterproductive Sales Metric?

June 11, 2018

Via: Business 2 Community

If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. Assuming that we have collected the data in the first place, we can measure win rates, sales cycle […]


Management, Proposal Management

Small Businesses Forced to Raise Wages as Job Market Tightens – How About You?

June 8, 2018

Via: Small Business Trends

A greater share of small companies in the U.S. are raising wages than at any time in the past three decades, according to a survey released Thursday from the nation’s biggest independent business association. A seasonally adjusted 35 percent of […]


Management, Strategic Management

9 Easy, Inexpensive Things You Can Do To Improve Your Content Marketing

June 8, 2018

Via: Business 2 Community

You can improve your content marketing without investing in best practices Content marketing best practices are great. They represent the culmination of hours of research and hands-on practice from the industry’s best thought leaders. They’re inspiration for content marketers who […]


Marketing, Software and Tools

Why Cold Emailing is Still, Er – Hot?

June 7, 2018

Via: Small Business Trends

Cold emailing has a bit of a bad rap, often due to the plethora of poorly written marketing emails people receive. That leaves many reluctant to give it a try. But, it’s actually a powerful tool in any entrepreneur’s arsenal, […]


Marketing, Sales Experience

Is Sales “Process” Really the Right Metaphor?

June 7, 2018

Via: Business 2 Community

The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is regularly published to prove that organisations with a defined “sales process” outperform their less well organised competitors. In […]