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Tag: conversations


Management, Proposal Management

Customer-Centric Message Maps Engage More Customers

November 22, 2021

Via: Business 2 Community

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you […]


Marketing, Sales Experience

“I Feel Like I’m Being a Pest!”

November 2, 2021

Via: Business 2 Community

As I talk to sales people, I’m hearing this frustration being expressed more and more, “I feel like I’m being a pest…” Usually, it’s the result of people being required to complete a series of cadences–email, phone, text, whatever. They […]


Marketing, Sales Experience

Your Customers Know More About Buying Than You Know About Selling

August 31, 2021

Via: Business 2 Community

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview for a client who sells office furniture, I interviewed a woman who ended up buying […]