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Tag: Customer Engagement


Leadership & Career Development, Management

How to Revolutionize Your Business With a Customer-Centric Model

January 29, 2024

Via: Entrepreneur

Alright, fellow entrepreneurs, let’s cut through the usual chatter and dive into some groundbreaking, not-your-everyday strategies for truly embedding customer-centricity into the very DNA of our businesses. This isn’t about surface-level tweaks; it’s about radical shifts and game-changing practices that […]


Marketing, Marketing Strategy

3 Ways to Personalize Your Marketing for Higher Engagement

January 18, 2024

Via: Entrepreneur

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]


Management, Proposal Management

Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

December 4, 2023

Via: Entrepreneur

Most entrepreneurs will agree that it is essential to connect with customers through effective communication – that’s a given. But not all businesses walk the talk, and some are completely missing the mark by using outdated strategies or, worse, not […]


Management, Proposal Management

Why This Business Metric is Crucial to Understanding Your Business

November 10, 2023

Via: Entrepreneur

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]


Marketing, Marketing Strategy

How 3D Marketing Can Help Your Business

October 20, 2023

Via: Small Biz Club

3D marketing can increase luxury brands’ conversion rates brands by 40%, as one Forbes study affirmed. A whopping 40%! 3D marketing enables advertisers to create a more memorable experience than 2D. It’s more effective in communicating their message and attracting […]


Marketing, Sales Experience

6 Tips for Selling Your Products at a Farmers Market

October 11, 2023

Via: Small Biz Club

Farmers markets are gathering places for farmers, artisans, and vendors to offer their products to local citizens. They have become a staple of the season and are a huge growth opportunity for any business owner. However, standing out in a […]


Management, Strategy & Planning

7 Strategies to Scale Your Small Business and Achieve Sustainable Growth

October 9, 2023

Via: Entrepreneur

As we approach the last quarter of 2023, businesses start assessing their performances, and many consider scaling and expanding their operations. With rapid changes in technology, consumer behavior and market dynamics, it’s crucial that businesses constantly adopt innovative strategies to […]


Management, Proposal Management

Twilio Partners with OpenAI to Revolutionize Customer Engagement

August 16, 2023

Via: Small Business Trends

Twilio has unveiled its collaboration with OpenAI, the pioneer in AI research. This integration means that over 300,000 Twilio clients can harness the power of OpenAI’s GPT-4 to offer enriched customer interactions. For small businesses, this translates to a game-changing […]


Marketing, Marketing Strategy

How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations Through Relationship Marketing

July 17, 2023

Via: Entrepreneur

When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just […]


Marketing, Sales Experience

From Luxury to Necessity — Why Your Business Can’t Afford to Be Without a Mobile App

July 3, 2023

Via: Entrepreneur

Back in the day, having a website was all the craze; businesses that had a website were the big players and people who could afford to pay a huge sum of money. Fast-forward 20 years or so, and a business […]


Marketing, Marketing Strategy

Spending the Most Really Does Win the Most Customers. Here’s Why

May 19, 2023

Via: Entrepreneur

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]


Marketing, Marketing Strategy

40 Best Ways to Get Free Advertising for Your Small Business in 2023

May 2, 2023

Via: Small Business Trends

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for […]


Marketing, Software and Tools

Is Your Website Out of Control? It May Be Time for an SEO Content Cleanup

December 28, 2022

Via: Entrepreneur

It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, […]


Management, Proposal Management

Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics

October 31, 2022

Via: Entrepreneur

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]


Management, Product Management

BNPL 2.0: More than transactional, it’s a relationship product

October 17, 2022

Via: Venture Beat

In 2018, 1.6 million U.S. consumers used Buy Now Pay Later (BNPL) financing to make a purchase. This year, that number is projected to hit nearly 60 million. Clearly, consumers value BNPL. According to an analysis conducted by Shopify, which […]


Marketing, Marketing Strategy

How to Use Storytelling to Increases Customer Engagement

August 19, 2022

Via: Entrepreneur

Mention storytelling, and the image in your mind is of a group of children sitting on a floor listening to someone read from a book or telling a story from memory. Where is the connection to digital marketing? It is […]


Marketing, Marketing Strategy

13 Ways to Grow Omnichannel Customer Engagement

August 9, 2022

Via: Entrepreneur

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]


Marketing, Marketing Strategy

How to Get Followers on TikTok

July 5, 2022

Via: Small Business Trends

If you’re wondering how to get more followers on TikTok, you’re in the right place. In this article, we’ll talk about how to get more Ticktok followers, the benefits your business will receive by increasing your TikTok follower count daily, […]


Marketing, Marketing Strategy

Looking For Better Marketing Ideas? Channel Leonardo

January 13, 2022

Via: Business 2 Community

Take Leonardo da Vinci. Please. Yup, the guy who painted the Mona Lisa and The Last Supper. He was curious about everything. And very observant. And he wasn’t afraid to let his imagination run wild. How do you suppose he […]


Marketing, Software and Tools

4 Ways to Use Chatbots in Marketing to Boost Customer Engagement

April 6, 2021

Via: Business 2 Community

If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you. A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation […]