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Tag: Google search


Marketing, Marketing Strategy

Learn How Mobile SEO Is Increasing Conversion Rates

March 8, 2024

Via: Small Biz Club

One of my clients, who seamlessly runs his business from his smartphone, is a testament to our growing love of our mobile devices and the power of mobile search engine optimization (SEO). In industries like healthcare, sales, construction, retail and […]


Marketing, Software and Tools

Google Algorithms Affected Your Rankings. What Now?

November 27, 2023

Via: Small Biz Club

Understanding Google Algorithms In the ever-evolving landscape of online search, the Google algorithm plays a pivotal role in determining the ranking of websites. However, with Google frequently updating its algorithm, websites may experience fluctuations in their rankings. If you’ve noticed […]


Marketing, Marketing Strategy

Online SEO Courses to Take On Your Own Time

April 11, 2022

Via: Small Business Trends

Search engine optimization is a process of increasing the ranking of a website on search engines to uplift the number of visitors to a website. It helps websites of businesses to be found faster and easily. to maximize a website’s […]


Marketing, Software and Tools

You Are What You E-A-T: 3 SEO Content Marketing Tips from the Google Search Quality Rater Guidelines

November 10, 2021

Via: Business 2 Community

It’s been a year this week since Google released their most recent version of the Search Quality Rater Guidelines, the Holy Bible of SEO content marketing standards and source of many stomach ulcers for marketing professionals. Given the guidelines’ anniversary, […]


Marketing, Software and Tools

How to Understand & Use PageSpeed Insights to Optimize Your Website

October 13, 2021

Via: Business 2 Community

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I’ll share with you how to leverage the PageSpeed Insights tool […]


Marketing, Software and Tools

Does Social Media Affect Search Engine Rankings? Yes – Here’s How

October 12, 2020

Via: Business 2 Community

If you’re like most small business owners, you probably have plenty of questions about the benefits of social media, and maybe even how it crosses over to your search engine rankings. We know social media can help you attract new […]


Marketing, Software and Tools

How to Optimize for Google Voice Search

March 26, 2020

Via: Business 2 Community

Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky […]


Marketing, Software and Tools

14 Tools You Should Use for Your Small Business Growth

February 26, 2020

Via: Business 2 Community

Do you know how many small businesses are operating out of the U.S.? At last count, there were 30.2 million companies with less than 500 employees (which means they are classified as “small businesses” according to the SBA Office of […]


Marketing, Software and Tools

New Audience Targeting Options Coming to Google Search

October 24, 2019

Via: Business 2 Community

Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, […]


Marketing, Software and Tools

Why Customized Landing Pages Are Worth the Investment

July 2, 2019

Via: Business 2 Community

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product […]


Marketing, Software and Tools

7 Google Search Shortcuts You Need to Know [Infographic]

May 8, 2019

Via: Business 2 Community

We’re always on the lookout for data and information, and a search engine like Google helps us find the answers and resources we’re looking for every day. There are simple Google search shortcuts that can help us find what we’re […]


Marketing, Software and Tools

Local SEO: How to Optimise and Generate Leads

April 1, 2019

Via: Business 2 Community

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including variants of “can I buy” or “to buy” from the previous two years. Google […]


Management, Strategy & Planning

Why Your SEO Focus Should Be Brand Building by @bsmarketer

June 22, 2018

Via: Search Engine Journal

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. […]


Marketing, Sales Experience

The Persistent Disconnect Between Marketing and Sales

October 6, 2017

Via: Business 2 Community

A couple of days ago, I performed a Google search using the term “sales and marketing alignment.” My search produced 169,000 results. When I limited the search to the past year, Google still returned 23 pages of results. So clearly, […]


Marketing, Software and Tools

How to Get Found on Google Using Mobile Apps

November 4, 2016

Via: Business 2 Community

In this tutorial, I’m going to be showing you guys how to leverage Google with a mobile application to help your customers get found on Google. What this means is more customers, more new customers, and, basically, more revenue for […]