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Tag: holiday season


Management, Strategy & Planning

Small Business Strategies for the Holiday Season

December 27, 2023

Via: CO

As the hustle and bustle of the holiday season begins to wind down, small business owners may wonder what they can do to take advantage of the last remaining weeks of the year. CO— spoke with Mastercard partners Rahama Wright, […]


Finance

8 Smart Ways to Save On Holiday Expenses

December 1, 2023

Via: Small Biz Club

While often regarded as the most wonderful time of year, the holiday season is also an expensive spot on the calendar. Whether you’re buying for the office, family, or friends, there is hope for keeping your holiday expenses down when […]


Management, Strategy & Planning

How to Sign Up for Small Business Saturday

November 2, 2023

Via: CO

Small businesses play a vital role in the economy, both locally and nationally. In recognition of this, American Express founded Small Business Saturday, an initiative to encourage people to “Shop Small” through the holiday season and all year round. Customers […]


Management, Proposal Management

Want to Boost Sales This Holiday Season? Here Are 5 Ways to Prepare for a Successful Holiday Email Marketing Campaign

November 8, 2022

Via: Entrepreneur

If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of […]


Marketing, Sales Experience

Leveraging Shifts in Consumer Spending During the Holiday Season

November 9, 2020

Via: Business 2 Community

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every […]


Marketing, Software and Tools

Email Tips for a Successful Holiday Season

November 11, 2019

Via: Business 2 Community

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving […]


Management, Strategy & Planning

6 Tips to Prepare Your Business for the Holiday Season

October 9, 2019

Via: Business 2 Community

Now that Autumn has arrived, the holidays can’t be far behind. In other words, things are going to get hectic soon, which means now is the time to start preparing your business for the 2019 holiday season. Depending on the […]


Management, Strategy & Planning

6 Content Marketing Ideas for the Holidays

November 26, 2018

Via: Small Business Trends

To prepare for the holiday season, you supplement your inventory with limited edition products and create tailored newsletters and campaigns. But what about content marketing? The holidays are the ideal time to create engaging articles surrounding the season. Shoppers are […]


Management, Strategy & Planning

14 Ways Your Retail Store Can Win the Holidays

October 30, 2018

Via: Small Business Trends

The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last […]


Marketing, Software and Tools

Shopping for Instagram Stories Is Here

October 2, 2018

Via: Business 2 Community

Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart Shopping in July. It introduced shoppable image ads just […]


Marketing, Sales Experience

3 Ways to Stand Out This Holiday Season Without Offering a Discount

December 22, 2017

Via: Business 2 Community

You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think […]


Marketing, Sales Experience

15 Original Ways to Include the Holiday Season in Your Marketing

November 15, 2017

Via: Small Business Trends

With ecommerce making up the majority of the way that shoppers buy during the holiday season, having a marketing strategy that incorporates holiday benefits for buying online can be a great way to entice and persuade shoppers to buy from […]


Marketing, Software and Tools

How to Write an Effective Holiday Marketing Email

September 29, 2017

Via: Business 2 Community

Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on […]