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Tag: Influencers


Marketing, Marketing Strategy

How to Be a More Authentic Entrepreneur (and How It Can Help Your Business)

July 8, 2024

Via: CO

A recent study in the Strategic Entrepreneurship Journal suggests that consumers not only want brands to be authentic, but they’re also increasingly skeptical of what it means to be “authentic.” “The modern consumer is jaded, skeptical, and even cynical about […]


Marketing, Marketing Strategy

Blending Nostalgia and Social Media, Actress Melissa Gilbert Takes Her Modern Startup Back to the Prairie

February 20, 2024

Via: CO

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces. “No matter where I’ve gone, no matter what I’ve done, […]


Marketing, Marketing Strategy

What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Via: Small Business Trends

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]


Marketing, Marketing Strategy

6 Instagram Story Strategies That Will Grow Your Following

February 16, 2024

Via: Entrepreneur

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]


Marketing, Marketing Strategy

Creative Approaches to Marketing Your Vacation Rental Business

February 8, 2024

Via: Small Biz Club

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than ever, pushing businesses to continuously […]


Marketing, Marketing Strategy

6 Proven B2B TikTok Lead Generation Tips

November 22, 2023

Via: Small Biz Club

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]


Marketing, Marketing Strategy

How to Best Market Clothing on Social Media

November 20, 2023

Via: Small Biz Club

Social media has become a powerful tool for marketing, especially for fashion businesses. It provides a platform to showcase your clothing line, engage with your audience, and drive sales. As a digital marketing agency London, here’s how we advise you […]


Management, Strategy & Planning

5 Strategies To Maximize Brewery Sales and Revenue

November 10, 2023

Via: Small Biz Club

As the brewing industry continues to evolve, businesses are constantly searching for innovative strategies to make them more profitable. With the rise of craft breweries and changing consumer tastes, the industry dynamics have never been more fluid or challenging. Breweries […]


Marketing, Marketing Strategy

Why Influencers and Ecommerce Should Be the New Power Duo for Your Business

November 9, 2023

Via: Entrepreneur

The digital revolution in ecommerce has brought forth numerous innovations, with the role of social media influencers standing out distinctly. These online mavens, each with distinct flair and following, are crafting a new narrative in online marketing. Central to this […]


Marketing, Marketing Strategy

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

October 20, 2023

Via: Entrepreneur

What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the […]


Marketing, Marketing Strategy

You Can Be the Next Sensation – How to Using Social Media to Drive Growth

September 22, 2023

Via: Entrepreneur

‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered […]


Marketing, Marketing Strategy

How To Boost E-commerce Sales For Global Corporations With A Smart Marketing Strategy: An Expert’s Insight

September 22, 2023

Via: Entrepreneur

Managing projects in leading global corporations is an ambitious and responsible task that requires in-depth analysis and innovative approaches. Mikhriniso “Niso” Nigmatullina—an expert with a decade of experience in strategic marketing, e-commerce, and business development—provides valuable insight on crafting and […]


Marketing, Marketing Strategy

An Entrepreneur’s Guide to Influencer Marketing

August 24, 2023

Via: CO

Influencer marketing is an advertising strategy used by companies to create meaningful campaigns for their business via word of mouth. With the rise of social media, it has become one of the most used marketing strategies today. If you’re considering […]


Marketing, Marketing Strategy

5 Creative Ways to Earn Media Coverage Even When You Don’t Have News

June 21, 2023

Via: Entrepreneur

Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences. Yet even the largest organizations often do not […]


Marketing, Marketing Strategy

12 Myths and Misconceptions of Affiliate Marketing

May 26, 2023

Via: Entrepreneur

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]


Marketing, Marketing Strategy

How to Get More Views on TikTok

May 10, 2023

Via: Small Business Trends

TikTok is an extremely valuable platform for those seeking to grow their social media presence. Whether you’re an influencer or using social media to market your business account, TikTok can play a pivotal role for you. However, getting more views […]


Marketing, Marketing Strategy

Emerging Social Media Strategies Businesses Must Know to Grow

April 19, 2023

Via: CO

Social media continues to shift the consumer landscape. Consumers shopping and interacting with brands online has made its way into everyday scrolling and digital socializing, creating more opportunities for businesses to reach and retain new customers. Below are three standout […]


Marketing, Software and Tools

The 13 Top Fashion Influencers in 2023

February 28, 2023

Via: Small Business Trends

The fashion industry is continually changing, especially when it comes to how fashion brands market their products. Influencer marketing has become an increasingly popular trend across industries like beauty and fashion and having a great influencer campaign in place can […]


Marketing, Marketing Strategy

7 Marketing Strategies to Accelerate Your Business

February 7, 2023

Via: Entrepreneur

Amarketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to […]


Marketing, Marketing Strategy

The Ecommerce Guide to Winning Black Friday and Cyber Monday in 2022

November 7, 2022

Via: Entrepreneur

Many are forecasting bad news for this Black Friday and Cyber Monday. Revenue generated from the fourth weekend in November has increased just about every year, but is this the year we see the trend busted? A recession, inflation and […]