Tag: intent data

Marketing, Marketing Strategy

Display Advertising Is on Fire: How to Get the Most Out of It

August 10, 2021

Via: Business 2 Community

Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and adapting their strategies as more buyers work […]

Management, Strategy & Planning

4 Ways to Avoid the Q4 Revenue Scramble

January 8, 2020

Via: Business 2 Community

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent […]