Category: Product Management

May 9, 2022

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

April 11, 2022

Starting a virtual assistant business is a great option for those wanting to start their own business. Having your own VA business enables you to set your own hours, work with different clients, and generate income. If you’re considering a […]

March 11, 2022

We assumed that skyrocketing prices were put to rest decades ago alongside disco fashion and feathered hair. But 2021 saw the U.S. Consumer Price Index climb to 7%. It is an unpleasant reality that inflation is back and shows no […]

March 9, 2022

From empty shelves to delayed deliveries, experts predict — according to a February article in the New York Times — that supply chain chaos is unlikely to end any time soon. Companies worldwide are feeling the resulting pressure, with Statista […]

March 3, 2022

Small business owners have a lot on their plate. Not only do they have to worry about the day-to-day operations of their business, but they also have to keep track of inventory and make sure that they are making a […]

February 16, 2022

A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees […]

February 10, 2022

I have been working in the B2B SaaS space for nearly a decade, and throughout that time my goal has been to perpetually grow revenue. There are many different ways to achieve this goal but the consistent factor across them […]

November 11, 2021

Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day. Think about that time in high school or middle school when one of your classmates that you were really attracted to […]

November 8, 2021

What Is Digital Project Management? Let’s lay out exactly what digital project management is with a nifty math equation: The fast-paced world of digital + project management = the leading, planning, organizing, motivating, and delivery of web-enabled projects using the […]

November 5, 2021

As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity […]

November 1, 2021

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a […]

October 25, 2021

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative product label designed by a professional. There are numerous benefits of labeling whether you’re a small business or a big […]

October 19, 2021

Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As a research marketer, I’ve heard some of the craziest, most comical, and quite frankly — daunting descriptions of Gen Zers from […]

October 12, 2021

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]

September 17, 2021

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they […]

August 26, 2021

While ecommerce websites give customers the convenience of shopping on their own schedule, a website can’t replicate the physical retail experience. When customers shop in a brick-and-mortar store, they can touch the merchandise and visualize what it’ll look like when […]

August 24, 2021

o you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your […]

August 16, 2021

When Amazon couldn’t deliver what I ordered in two days, I knew there were supply chain problems in the COVID pandemic. Now, this breaking of the supply chain has been a huge issue for small business owners and threaten their […]

July 30, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why. For […]