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Category: Strategic Management


Management, Strategic Management

How Does Branding Work? How Do We Manage Our Brand to Attract Customers?

April 2, 2020

Via: Business 2 Community

Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company. Branding’ was originally the identifying marks burnt into the skin of livestock, slaves and criminals. In 2020, […]


Management, Strategic Management

How to Increase Brand Awareness in a Competitive Landscape

April 1, 2020

Via: Business 2 Community

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce […]


Management, Strategic Management

25 Tips on How to Stay in Touch with Customers Through the Coronavirus Pandemic

March 31, 2020

Via: Small Business Trends

Businesses around the country are struggling to respond to the effects of COVID-19. Whether your operation has closed or you’re just struggling to stay relevant in the time of social distancing, communicating with customers is key. But do you know […]


Management, Strategic Management

How to De-Risk Your Business Plan in the Era of COVID-19

March 27, 2020

Via: Business 2 Community

“Social distancing.” “Flattening the curve.” “Zoonotic transfer.” “Personal protective equipment.” “Community spread.” “Containment area.” “N95 masks.” Phrases that were meaningless for most of us in January are now used in common parlance. The changes we’ve witnessed over the last few […]


Management, Strategic Management

5 Business Improvisation Tips for Your Company

March 24, 2020

Via: Small Business Trends

When you encounter an uncertain time like this, you could improvise and take this time to do things you were putting off. Business Improvisation Tips Here are 5 business improvisation tips to consider trying. Modify Business Objectives Evaluate if you […]


Management, Strategic Management

5 Ways to Do Smart & Responsible Marketing During COVID-19

March 24, 2020

Via: Business 2 Community

In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it […]


Management, Strategic Management

8 Ways for Your Business to Stay Ahead During the Coronavirus Outbreak

March 23, 2020

Via: Entrepreneur

Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in the moment, […]


Management, Strategic Management

How to Help Support Small Businesses During the Coronavirus

March 23, 2020

Via: Business 2 Community

Small businesses are currently facing an unprecedented crisis due to the coronavirus pandemic. All around the world, companies in industries ranging from hospitality to food are experiencing closures. Some businesses have had to cut back on hours for staff members […]


Management, Strategic Management

Pick a Marketing Model That Lets You Pay for Results, Not Potential

March 20, 2020

Via: Entrepreneur

In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week, I’ve had to evaluate all the things I’m doing at […]


Management, Strategic Management

Motivational Marketing to Connect Your Business to Clients

March 19, 2020

Via: Business 2 Community

When you hear motivational marketing, you’re probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you’ve got to sell and they need it now. Kind of like door-to-door salesmen trying to sell you […]