Top

Category: Strategic Management


Management, Strategic Management

3 Achievable Resolutions to Make You a Better Marketer This Year

January 17, 2019

Via: Business 2 Community

Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January. […]


Management, Strategic Management

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

January 15, 2019

Via: Business 2 Community

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of […]


Management, Strategic Management

Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy

January 15, 2019

Via: Business 2 Community

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to […]


Management, Strategic Management

Digital Marketing Funnel: How To Create Content For Every Stage

January 14, 2019

Via: Business 2 Community

When marketers craft a digital marketing campaign, they typically perform a crucial step: mapping out content for each stage of the marketing funnel. Simply put, a marketing funnel is a series of steps a person takes in his or her […]


Management, Strategic Management

Customer Privacy is Now Part of Your Business Strategy

January 11, 2019

Via: Business 2 Community

As a modern business, it is crucially important that you build confidence and trust with your customers. Customers are concerned about privacy more than they have ever been. With consistent information leaks, concerns about how information is shared on social […]


Management, Strategic Management

Using Analytics to Optimize Facility Performance & Reduce Costs

January 10, 2019

Via: Business 2 Community

The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires […]


Management, Strategic Management

Destroy New Business Fears with Surefire Success

January 10, 2019

Via: Business 2 Community

Starting A New Business? Here’s How To Overcome Fear AND Guarantee a Surefire Success! Happy New Year! Today, I want to discuss something very important. If you’re starting a business, I want to share with you a surefire way to […]


Management, Strategic Management

5 Key Points to Consider When You Are Expanding Your Business Globally

January 8, 2019

Via: Entrepreneur

Going global is never an easy undertaking. It can have a significant impact on your existing business activities, so you must determine if the positive outcomes outweigh the risks, then make a calculated move. However, for small businesses, it is […]


Management, Strategic Management

10 Innovative Content Marketing Resolutions for 2019

January 7, 2019

Via: Business 2 Community

New year, new opportunities to create content that shines. As we sprint headlong into 2019, consider turning over a new leaf (or 10) with regard to your content marketing efforts. Here are some outside-the-box suggestions to get you started. 1. […]


Management, Strategic Management

How to Find and Connect with Your B2B Customer in 2019

December 27, 2018

Via: Business 2 Community

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we […]