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Category: Strategic Management


Management, Marketing, Software and Tools, Strategic Management

4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)

January 15, 2020

Via: Business 2 Community

Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media […]


Management, Marketing, Software and Tools, Strategic Management

How to Succeed in Personal Branding on Social Media

January 13, 2020

Via: Business 2 Community

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]


Management, Strategic Management

8 Startup Blunders to Avoid to Fast Track Your Way to Millions

January 10, 2020

Via: Business 2 Community

Creating a company that ends up generating millions of dollars in revenue is an uncommon feat. That does not mean that you do not have what it takes to make it happen, though. There are always many hoops to jump […]


Management, Strategic Management

4 Ways to Avoid the Q4 Revenue Scramble

January 8, 2020

Via: Business 2 Community

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent […]


Management, Strategic Management

Succession Planning Strategies for the New Year

January 6, 2020

Via: Business 2 Community

With a new year on the horizon, it’s natural to start thinking about potential resolutions for 2020. Unfortunately, more than three-quarters of those resolutions won’t make it past February. While there may not be much harm in not reading as […]


Management, Strategic Management

3 PR Crises That Will Damage Your Brand (And How to Avoid Them)

January 3, 2020

Via: Business 2 Community

Public relations is a delicate balance, and it’s all too easy to see it upset. PR crises can take infinite forms, and careless leaders can face hazards they might not even see coming. But, what’s really at risk if your […]


Management, Strategic Management

How to Build Your Brand Around the First 3 Seconds

January 2, 2020

Via: Business 2 Community

We’ve discussed previously how customer’s initially find your business and why customer’s decide to buy your product in the first 3-7 seconds of interaction. So now let’s give some practical steps on how to take advantage of that information. What […]


Management, Strategic Management

Why Your Business Presentation is a Moment of Truth

December 26, 2019

Via: Business 2 Community

In 2005, A.G. Lafley, the Chairman, President & CEO of Procter & Gamble introduced a concept known as Moments of Truth: A ‘moment of truth”'(MOT) is the moment when a customer/user interacts with a brand, product or service to form […]


Management, Strategic Management

4 Resolutions to Set For Your Small Business in 2020

December 20, 2019

Via: Business 2 Community

As a small business owner, it’s likely you’re aware that things in the business world are ever-changing. Whether you’ve been in business for 10 years or 10 months, the new year is a great time to set some goals and […]


Management, Strategic Management

When is it Time to Hire an Influencer Marketing Agency?

December 19, 2019

Via: Business 2 Community

Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or […]