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Category: Strategic Management


Management, Strategic Management

The Value of an Agency is Not Lost — It’s Just Harder to Find

July 19, 2019

Via: Business 2 Community

The role of an agency is more than that of a buffer between your company and the media. Even as marketers begin to shift in-house and try to negotiate media deals on their own, the value of an agency remains […]


Management, Marketing, Sales Experience, Strategic Management

How to Design Your Customer Success Strategy to Win More Customers Faster

July 18, 2019

Via: Business 2 Community

As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer […]


Management, Strategic Management

Optimize Customer Feedback Data to Drive Business Success

July 17, 2019

Via: Business 2 Community

Use Customer Experience Data to Enable Success The quality of the Customer Experience (CX) is an important variable impacting the overall success of an organization. According to the Gartner Customer Experience in Marketing Survey, more than two-thirds of marketers say […]


Management, Strategic Management

How a Digital Workplace Enables You to Collaborate, Coordinate, and Control

July 17, 2019

Via: Business 2 Community

A fully functioning digital workplace should empower employees to communicate, collaborate and control their work from any device, anywhere in order to improve employee productivity and enhance organizational efficiency. That is why it is crucial for organizations to develop digital […]


Management, Strategic Management

How to Implement Inbound Marketing for SaaS Businesses

July 16, 2019

Via: Business 2 Community

Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to […]


Management, Strategic Management

Apply These 13 Techniques for Better Client Engagement During the Summer Months

July 15, 2019

Via: Small Business Trends

The summer season is hectic for many. It can seem like a massive task to get clients to engage meaningfully during the summer months, as people are dealing with everything from kids being home from school and unwinding to finishing […]


Management, Strategic Management

How Often Should Your Agency Meet With Clients?

July 15, 2019

Via: Business 2 Community

How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be as frequent as necessary… but not more-frequent.” […]


Management, Strategic Management

Six Reasons a Subscription Billing Model Adds Value to Your Business

July 11, 2019

Via: Business 2 Community

Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, […]


Management, Strategic Management

Why Partnerships are Great for Growing Your Business

July 10, 2019

Via: Small Business Trends

When I launched one of my companies, the Small Business Summit, I started it with a partner. She was an older white lady, who had an MBA and was great with numbers. I was a young black guy, who loved […]


Management, Strategic Management

The Top 5 Customer-Centric Goals for an Enterprise

July 8, 2019

Via: Business 2 Community

These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next to them searching for every potential edge that will help them grow their business. The […]