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Category: Strategic Management


Management, Strategic Management

How to Achieve Human-Centered Communication

September 19, 2019

Via: Business 2 Community

Human-centered communication is achieved by merging the quantitative data a company has access to, and qualitative information that it has obtained directly from customers and employees. This approach involves both customers and employees in the design of a communication program […]


Management, Strategic Management

5 Tips to Support Your Creative Agency at Every Stage of the Creative Process

September 17, 2019

Via: Business 2 Community

There’s a lot a creative agency can do for your brand. But if you haven’t worked with a creative agency before, you might be a little in the dark about what your working relationship will look like or what the […]


Management, Strategic Management

How to Optimize the Customer Experience – Strategies and Trends

September 17, 2019

Via: Business 2 Community

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. While a […]


Management, Strategic Management

How to Develop a Small Business Continuity Plan

September 16, 2019

Via: Business 2 Community

What would happen if a disaster struck your business tomorrow? Would you know what to do? A Small Business Continuity Plan is a valuable reference document for the business owner(s) and their team to answer questions and provide information to […]


Management, Strategic Management

10 Ways Your Small Business Can Use 90s Nostalgia Marketing

September 11, 2019

Via: Small Business Trends

Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted 99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of […]


Management, Strategic Management

How Artificial Intelligence is Driving Workplace Productivity

September 10, 2019

Via: Business 2 Community

According to a study, over 76 percent of business leaders believe that Artificial Intelligence (AI) is fundamental to their organization’s success. The companies that have already implemented AI have seen a boost of 39 percent in their revenue. AI is […]


Management, Strategic Management

Don’t Let Your Blind Spots Doom Your Marketing Strategy

September 3, 2019

Via: Business 2 Community

Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through. For example, Dolce & Gabbana debuted […]


Management, Strategic Management

5 ‘Lacks’ Affecting Your CRM Implementation

August 30, 2019

Via: Business 2 Community

When many companies start implementing customer relationship management (CRM), they dive right into the deep end. But when you’re implementing a CRM system, you must take a lot of steps to get the most from your system. So you should […]


Management, Strategic Management

Why You Need a Knowledge Base

August 30, 2019

Via: Business 2 Community

Where does your knowledge reside? When you are small, you can run and grow your business in your head. In the early days, it’s hard to think that you play many different roles because you do different jobs yourself. You […]


Management, Mergers and Acquisitions, Strategic Management

How to Measure M&A Success

August 29, 2019

Via: Business 2 Community

Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in […]