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Category: Strategic Management


Management, Strategic Management

You’re Funded. Now What? 4 Ways to Accelerate Growth

March 21, 2019

Via: Business 2 Community

For fledgling companies, venture capital investment can feel like the prize at the end of a long, arduous journey. Less than one percent of startups receive this coveted cash influx, and venture capital can be vital in providing new companies […]


Management, Strategic Management

The Next 4 Things You Should Do to Get your Business Ready for the Summer Slowdown

March 20, 2019

Via: Small Business Trends

It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip […]


Management, Strategic Management

Use Online Quizzes To Boost User Engagement

March 18, 2019

Via: Business 2 Community

Nowadays, we’re easily distracted by constant stimuli, especially if it’s on the internet where there’s 24/7 news, unlimited video and music streaming, as well as inboxes that light up every minute with new messages and emails. This means whenever a […]


Management, Strategic Management

The 5 Best Strategies to Win Back Lost Customers for Your Enterprise

March 15, 2019

Via: Business 2 Community

Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted. […]


Management, Strategic Management

74% of Business Owners Prepare to Take Big Risks this Year

March 13, 2019

Via: Small Business Trends

The US economy continues to flourish. But data shows tariffs beginning to weigh on businesses of all sizes. Yet, 74% of small and medium-sized businesses seem willing to take big risks this year to ensure their success. The data comes […]


Management, Strategic Management

How To Launch a Business While Minimizing Risk

March 13, 2019

Via: Entrepreneur

Q: Before I launch my business, how can I set myself up for success while limiting risk? — Jack, Portland, Oreg. If you obsess about making sure your business won’t fail — rather than figuring out how to make it […]


Management, Strategic Management

Easy Steps To Better Data Privacy In Your Small Business

March 11, 2019

Via: Small Business Trends

Is anything private in business anymore? Consider the consumer information businesses collect digitally. Or think about all the video cameras posted everywhere. Your smartphone even includes cameras, you know? So data privacy remains a big concern. Large corporations like Facebook […]


Management, Strategic Management

Going Out of Style? Revamp Your Brand With This Marketing Strategy

March 5, 2019

Via: Entrepreneur

Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders […]


Management, Strategic Management

B2B Marketing Strategy: 5 Ways to Contend with Content Development

February 28, 2019

Via: Business 2 Community

These represent the array of responses Launch Marketing has often heard over the years working with clients to develop marketing plans that feature a consistent cadence of content development and distribution. When one looks at the details of a plan […]


Management, Strategic Management

5 Ways to Turn First-Time Customers Into Return Customers

February 22, 2019

Via: Business 2 Community

It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their marketing budgets to customer acquisition rather than customer retention. Acquiring new customers is certainly important, but consider this: It costs five times more […]