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Category: Marketing


Marketing, Marketing Strategy

Granfluencers: The Latest Digital Marketing Trend

October 18, 2021

Via: Business 2 Community

Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of […]


Marketing, Marketing Strategy

How to Create a LinkedIn Business Page

October 15, 2021

Via: Business 2 Community

There is every reason to have a LinkedIn Business Page. You will find, once the page is up and running, that it will be easier to recruit people for your organisation for example. It also allows your business to engage […]


Marketing, Marketing Strategy

To Link or Not to Link: Should You Include Links In Your Social Media Posts?

October 14, 2021

Via: Business 2 Community

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites […]


Marketing, Marketing Strategy

Mobile App Marketing Strategies for Every Stage of the Funnel

October 14, 2021

Via: Business 2 Community

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few changes to the funnel when it comes to marketing […]


Marketing, Software and Tools

How to Understand & Use PageSpeed Insights to Optimize Your Website

October 13, 2021

Via: Business 2 Community

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I’ll share with you how to leverage the PageSpeed Insights tool […]


Marketing, Marketing Strategy

4 Tools to Help You Find the Right Content for Your Audience

October 13, 2021

Via: Business 2 Community

Today I have some content curation resources to help you improve your brand visibility. Here’s four links with tips and tricks to kick start your work week. Finding the right content for your target market can take a lot of […]


Marketing, Marketing Strategy

10 Facebook Marketing Tips in 2021

October 13, 2021

Via: Business 2 Community

Facebook is among the most used social media platforms for communication and interaction. As a marketer, you can create your business page and build connections with your potential customers and followers. Generally, valuable content, video posts, and the classic organic […]


Marketing, Software and Tools

3 Powerful Ways to Boost Your Off-Page SEO Strategy

October 12, 2021

Via: Business 2 Community

As digital marketers, most of you already know that there are two different ways to improve your SEO strategy. One is on-page SEO, and the other is off-page SEO. The steps you take on your website to boost your search […]


Marketing, Marketing Strategy

How to Model Your Marketing Against the Product Lifecycle

October 11, 2021

Via: Business 2 Community

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]


Marketing, Sales Experience

5 Pieces of Advice for Next-Level eCommerce Marketing

October 11, 2021

Via: Business 2 Community

This is an incredibly busy time in eCommerce. As the pendulum is swinging back towards brick and mortars and the world reopens, Q4 puts a lot of pressure on marketers to make up for the losses incurred earlier in the […]