Category: Marketing

April 18, 2024

Looking to spread the word about your business without spending a cent? No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals […]

April 12, 2024

When launching a new product or service, companies strive to build buzz and excitement to generate consumer interest. According to a new study from Binghamton University, strategic preannouncement marketing — carefully choosing when to release general information and when to […]

April 10, 2024

Have you ever thought big data was only for the big players? Think again. Big data is transforming the business landscape, and it’s not just a playground for the giants; it’s a goldmine for small businesses, too. But what exactly […]

April 8, 2024

Every business and marketer must comply with data privacy and protection laws. The penalties are severe for those who don’t. Likewise, recordkeeping regulations require companies to retain electronic messages. Email compliance software provides tools for monitoring in-house and outbound marketing […]

April 5, 2024

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]

April 3, 2024

When produced thoughtfully and run smoothly, webinars are a great way for small businesses to spread the word within the industry and among potential customers. They also require a lot of effort and can be fraught with technical glitches, poor […]

April 2, 2024

Have you ever wondered how your favorite local spots seem to know exactly what you’re craving or what book you’d love to read next? This isn’t luck — it’s the power of artificial intelligence (AI) at work. The digital era […]

April 1, 2024

I recently attended a meeting where my managing broker suggested we consider alternative names for cold calling. Although I was initially a little resistant, the idea of renaming a task has grown on me. Since cold calling sounds so cold, […]

March 28, 2024

As a small business owner, you know that effective email marketing can be a game-changer for your company. The right strategy engages audiences, increases open rates, and drives conversions. But with so many rules and best practices to consider, it […]

March 28, 2024

In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that’s inclusion in newsfeeds, articles in online news outlets, featured segments on […]

March 22, 2024

In the age of information overload, businesses grapple with the challenge of managing and analyzing vast amounts of data to derive actionable insights. Welcome to the world of AI-powered marketing automation – where innovation meets optimization for unparalleled success in […]

March 19, 2024

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. […]

March 19, 2024

In the fast-paced world of small business, keeping accurate and up-to-date financial records is not just a necessity; it’s the backbone of success. As the digital age continues to evolve, the tools and resources available to small business owners have […]

March 19, 2024

Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business […]

March 18, 2024

When it comes to navigating the vast landscape of the internet, internal links play a crucial role in guiding both users and search engines through the digital maze. These seemingly humble links hold the key to not just enhancing your […]

March 15, 2024

Email is a vital communication resource that many small businesses rely on to send sensitive, confidential information inside and outside the organization. The prevalence of email as a business tool and the necessity for an email compliance guide underscore its […]

March 12, 2024

In the competitive world of small business, standing out can be challenging. Guerrilla marketing, known for its unconventional and cost-effective methods, offers a solution. These creative tactics aim to captivate the audience in unexpected ways, generating buzz and enhancing brand […]

March 11, 2024

In this edition of “Ask the Board,” we’re pleased to feature Katy Luxema, Owner of Big Dill Pickleball Co., a company that sells pickleball paddles and related gear online. She shares her tips on how businesses can successfully sell their […]

March 8, 2024

One of my clients, who seamlessly runs his business from his smartphone, is a testament to our growing love of our mobile devices and the power of mobile search engine optimization (SEO). In industries like healthcare, sales, construction, retail and […]

March 5, 2024

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can […]