February 14, 2024
Via: EntrepreneurBuilding a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]
February 13, 2024
Via: Small Biz ClubThe last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the […]
February 12, 2024
Via: EntrepreneurHere’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]
February 9, 2024
Via: EntrepreneurSearch engine optimization (SEO) has become one of the most important and valued areas of any modern business’s marketing plan. While hiring specialists and utilizing keyword-finding platforms can be of service, it’s tough to know how well your SEO investments […]
February 9, 2024
Via: EntrepreneurOf the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl […]
February 8, 2024
Via: EntrepreneurIt’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]
February 8, 2024
Via: Small Biz ClubThanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than ever, pushing businesses to continuously […]
February 7, 2024
Via: Small Biz ClubThis year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount. An essential part of […]
February 5, 2024
Via: EntrepreneurNeil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]
February 5, 2024
Via: EntrepreneurMore than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for […]
February 2, 2024
Via: EntrepreneurThe days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]
February 1, 2024
Via: Small Business TrendsInbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to […]
January 30, 2024
Via: EntrepreneurIhave noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media […]
January 29, 2024
Via: EntrepreneurIn the landscape of marketing, a profound understanding of consumer behavior stands as an indispensable element. Far from being merely about product promotion, it involves a deep exploration of the intricate motivations that drive consumer choices. This nuanced understanding is […]
January 26, 2024
Via: EntrepreneurThough there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample […]
January 23, 2024
Via: COSocial media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]
January 19, 2024
Via: EntrepreneurAs the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]
January 18, 2024
Via: EntrepreneurIn the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]
January 18, 2024
Via: EntrepreneurIn the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s […]
January 12, 2024
Via: EntrepreneurNot all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business […]