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Category: Marketing Strategy


Marketing, Marketing Strategy

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


Marketing, Marketing Strategy

6 Mistakes That Can Ruin Your Business

February 13, 2024

Via: Small Biz Club

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the […]


Marketing, Marketing Strategy

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]


Marketing, Marketing Strategy

Know Exactly How Well Your Marketing Initiatives are Performing With This Real-Time Tracking Tool

February 9, 2024

Via: Entrepreneur

Search engine optimization (SEO) has become one of the most important and valued areas of any modern business’s marketing plan. While hiring specialists and utilizing keyword-finding platforms can be of service, it’s tough to know how well your SEO investments […]


Marketing, Marketing Strategy

Why Super Bowl Commercials Are the Ultimate Marketing Play

February 9, 2024

Via: Entrepreneur

Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl […]


Marketing, Marketing Strategy

3 Marketing Secrets to Maximize Revenue in the Month of Love

February 8, 2024

Via: Entrepreneur

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]


Marketing, Marketing Strategy

Creative Approaches to Marketing Your Vacation Rental Business

February 8, 2024

Via: Small Biz Club

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than ever, pushing businesses to continuously […]


Marketing, Marketing Strategy

5 Steps to a Privacy-Focused Marketing Strategy for Your Online Business

February 7, 2024

Via: Small Biz Club

This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount. An essential part of […]


Marketing, Marketing Strategy

‘Human Content Ranks Higher Than AI Content.’ New Marketing Insights From Neil Patel.

February 5, 2024

Via: Entrepreneur

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]


Marketing, Marketing Strategy

4 Ways Small Business Owners Can Capitalize on Big Events

February 5, 2024

Via: Entrepreneur

More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for […]


Marketing, Marketing Strategy

It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

February 2, 2024

Via: Entrepreneur

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]


Marketing, Marketing Strategy

How to Create an Inbound Marketing Plan + 26 Strategies

February 1, 2024

Via: Small Business Trends

Inbound marketing has gained center stage in the digital era. It represents a fundamental shift in how a small business looks at customer engagement. Changes in customer behaviors have fueled the move from television ads, billboards, and cold calling to […]


Marketing, Marketing Strategy

3 Ways to Tackle Common Social Media Obstacles

January 30, 2024

Via: Entrepreneur

Ihave noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media […]


Marketing, Marketing Strategy

Understanding Consumer Behavior Is an Irreplaceable Success Tool — Here’s How to Get Into Your Customer’s Minds.

January 29, 2024

Via: Entrepreneur

In the landscape of marketing, a profound understanding of consumer behavior stands as an indispensable element. Far from being merely about product promotion, it involves a deep exploration of the intricate motivations that drive consumer choices. This nuanced understanding is […]


Marketing, Marketing Strategy

How to Use SEO Like a Big Business — On a Small Business Budget

January 26, 2024

Via: Entrepreneur

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample […]


Marketing, Marketing Strategy

Build a Successful B2B Social Media Strategy in 8 Steps

January 23, 2024

Via: CO

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]


Marketing, Marketing Strategy

5 Smart Marketing Strategies to Boost Investor Confidence and Thrive Under Their Scrutiny

January 19, 2024

Via: Entrepreneur

As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]


Marketing, Marketing Strategy

3 Ways to Personalize Your Marketing for Higher Engagement

January 18, 2024

Via: Entrepreneur

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]


Marketing, Marketing Strategy

What is Google Saying? Why a Positive Brand Reputation Online is So Important

January 18, 2024

Via: Entrepreneur

In the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s […]


Marketing, Marketing Strategy

Immediate Results Aren’t Everything — Here’s Why Playing the Long Game in Marketing Is Worth It

January 12, 2024

Via: Entrepreneur

Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business […]