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Category: Sales Experience


Marketing, Sales Experience

5 Pieces of Advice for Next-Level eCommerce Marketing

October 11, 2021

Via: Business 2 Community

This is an incredibly busy time in eCommerce. As the pendulum is swinging back towards brick and mortars and the world reopens, Q4 puts a lot of pressure on marketers to make up for the losses incurred earlier in the […]


Marketing, Sales Experience

Is This Problem Important For Your Customer to Solve?

October 6, 2021

Via: Business 2 Community

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” For those that are left, […]


Marketing, Sales Experience

Moving From Information Scarcity to Abundance

October 1, 2021

Via: Business 2 Community

In the “good old days,” perhaps 10+ years ago, salespeople were the primary source of information about potential solutions for their customers. Customers and prospects sought sales people to learn about new solutions, trends in the markets, what other similar […]


Marketing, Sales Experience

Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

September 3, 2021

Via: Business 2 Community

Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article, we’re going to explore the types of ads available to you and give you the information you need to decide […]


Marketing, Sales Experience

How to Build a B2B Marketing Funnel

September 2, 2021

Via: Business 2 Community

Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021? Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle […]


Marketing, Sales Experience

How to Handle Rejection at Work

September 2, 2021

Via: Business 2 Community

Rejection is never easy to discuss and yet so many of us go through it. At work, rejection can lead to us feeling unmotivated, unproductive, and sometimes lose hope. Rejection at a workplace can look like anything, from not receiving […]


Marketing, Sales Experience

Your Customers Know More About Buying Than You Know About Selling

August 31, 2021

Via: Business 2 Community

I’ve mentioned elsewhere that I am continually interviewing customers for our clients. And I always learn something constructive when I do. In a recent interview for a client who sells office furniture, I interviewed a woman who ended up buying […]


Marketing, Sales Experience

How to Create Sales Content That Empowers Your Team

August 6, 2021

Via: Business 2 Community

Marketing and sales play different roles, but they are both telling key parts of a brand’s story. Unfortunately, in many organizations, that story isn’t always aligned. As content becomes an increasingly powerful tool for sales teams, telling a consistent story […]


Marketing, Sales Experience

Avoiding the Marketing Myth of the ‘Typical Customer’

July 21, 2021

Via: Business 2 Community

I am writing this blog the day after England beat Germany in the Euros. The stuff of dreams which will live on forever, according to Rio Ferdinand. As a Scotland fan living in England, married to an English woman, it […]


Marketing, Sales Experience

How to Sell on LinkedIn (A Simple Guide!)

July 15, 2021

Via: Business 2 Community

ou’ve heard of people who get business from LinkedIn. Maybe you’ve even attempted to message a few people or connect with some potential leads. But you haven’t yet cracked the code on how to sell on LinkedIn. Good news! In […]