March 11, 2024
Via: COIn this edition of “Ask the Board,” we’re pleased to feature Katy Luxema, Owner of Big Dill Pickleball Co., a company that sells pickleball paddles and related gear online. She shares her tips on how businesses can successfully sell their […]
February 8, 2024
Via: EntrepreneurIn the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]
December 15, 2023
Via: Small Business TrendsWhen we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. […]
December 14, 2023
Via: EntrepreneurShould PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]
December 7, 2023
Via: Small Business TrendsTime available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. […]
November 20, 2023
Via: COThe Black Friday/Cyber Monday (BFCM) shopping bonanza is poised to be a solid one for merchants this year, despite increasing competition for holiday spending dollars from company-specific promotions such as Amazon Big Deal Days and others. According to Deloitte’s 2023 […]
November 3, 2023
Via: Small Biz ClubI, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]
October 27, 2023
Via: EntrepreneurIadmit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the […]
October 11, 2023
Via: Small Biz ClubFarmers markets are gathering places for farmers, artisans, and vendors to offer their products to local citizens. They have become a staple of the season and are a huge growth opportunity for any business owner. However, standing out in a […]
September 29, 2023
Via: Small Business TrendsSales drive businesses. While that statement might be universally acknowledged, what often goes unnoticed is the sheer gold mine of insights that sales data analysis offers. By diving deep into your sales metrics and data, you’re not just counting profits […]
September 13, 2023
Via: Small Business TrendsHey there, savvy entrepreneurs and business aficionados! Today, we’re cutting through the noise to focus on one metric that’s a real game-changer for any business: the sales conversion rate. This number can literally make or break your business, so it’s […]
August 28, 2023
Via: COCustomers are loyal to brands and businesses that provide great service and whose products are tailored to their specific needs. In fact, according to a Zendesk survey, 81% of consumers say a positive customer service experience increases their chances of […]
August 25, 2023
Via: Small Business TrendsCrafting an effective sales strategy is key to boosting your business’s success. In this article, we delve into the world of sales with 88 potent tips to elevate your approach. Covering a spectrum of techniques, from prospecting to closing, this […]
August 25, 2023
Via: Small Business TrendsFor small businesses, setting sales goals isn’t merely a task on a to-do list; it’s a strategic compass that directs growth and paves the way for sustained success. Sales goals offer clarity, ensuring every team member knows where they’re headed […]
August 7, 2023
Via: Small Biz ClubAre we really navigating choppy economic waters, with change being the only constant? But fear not; here are seven ingenious strategies to keep your product cost-effective even as the economy makes for unpredictable waves of activity. Embrace Bulk Purchases Who […]
August 4, 2023
Via: Small Business TrendsIf you own a small business and are looking to expand your reach, increase revenue, and tap into a vast market of book lovers, selling books online could be the perfect opportunity. This guide will walk you through the essential […]
August 2, 2023
Via: Small Business TrendsWhat makes a good salesperson? Salespeople serve as the vanguard of a company’s success. They transform strategies into tangible results, breathe life into products and services, and ultimately create valuable connections that drive revenue. Whether you’re about to hire your […]
August 2, 2023
Via: Small Business TrendsA sales demo is a critical stage in the customer’s journey, and it often plays a decisive role in closing a sale. Especially for small businesses, a well-executed demo can be a game-changer, creating the ideal opportunity to showcase the […]
July 25, 2023
Via: EntrepreneurFor more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, […]
July 24, 2023
Via: COSince its release in 2016, TikTok has become an invaluable tool for small businesses. A recent study found that, of small businesses currently using TikTok, 78% say they plan on increasing their investment in the platform. It’s easy to see […]