January 28, 2021
Via: Business 2 CommunityAre you looking for a way to generate more revenue for your business? If so, you’ve likely examined your existing marketing strategy and fine-tuned your most popular products and services. But here’s the real question; have you considered adding additional […]
January 25, 2021
Via: Small Business TrendsDespite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound. Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow […]
January 20, 2021
Via: Business 2 CommunityIn sales, you have only one shot to deliver the right message. In the blockbuster hit Pitch Perfect, Anna Kendrick’s character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler […]
January 19, 2021
Via: Business 2 CommunityAs its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration […]
January 15, 2021
Via: Business 2 CommunityFor today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect […]
January 12, 2021
Via: EntrepreneurSo you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting task for many […]
January 11, 2021
Via: Business 2 CommunityUpselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at your agency? The answer to both is “yes”—but how you upsell is critical. First, a definition… Definition of “upselling” for […]
January 7, 2021
Via: Business 2 CommunityIt’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a […]
January 6, 2021
Via: Business 2 CommunityWe’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved […]
December 29, 2020
Via: Business 2 CommunityMillions of businesses were hit hard by the coronavirus pandemic, resulting in declining revenue and tighter budgets. Research shows that 47% of B2B buyers were forced to hold off on purchases in 2020. While understandable, this response significantly impacted sellers’ […]