There could be a lot of elbow room at the local mall this holiday season as more and more people do their shopping online.
Adobe predicts online sales will hit $124.1 billion during the 2018 holiday season, a new record and a 14.8% increase over the 2017 totals. Sales in traditional brick and mortar stores are expected to increase as well, but only 2.7%.
The big winners, though, are stores that have a physical presence in addition to an online one. Those retailers are expected to see a conversion rate that’s 28% higher than retailers who are solely online.