Marketing is critical to the success of any business. You’ve got to get people talking about your work or product so that you can get in front of the people that will buy from you. It’s a simple theory with a complicated execution.
How do you determine a good ROI for the time and money you spend on marketing? How can you decide which channels to market on, and how do you know if they’re working? Where’s the best place to spend your marketing budget?
