Fitness wearable creator Fitbit is in the process of acquiring smartwatch maker Pebble in a deal that will likely spell the end of the Pebble brand. VentureBeat has learned that the sale price will be between $34 million and $40 million.
The deal, which was first reported by The Information, is not entirely surprising, as Pebble had been itching to sell itself and there had been indications of financial issues plaguing the company for some time.
