For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds of marketers and has thus fueled an industry of digital gurus and snake oil solutions.
The problem is that although broad stroke guidelines on how to construct the optimal marketing funnel are helpful, every business’s subtle nuances play a factor in the efficiency of what is applied from theory.
