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How Much Is PPC Fraud Really Costing Your Business?

April 14, 2020

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Is it true that PPC fraud (click fraud) really costs the average business 20% of their marketing budget?

You already have enough on your plate in these extreme times.

You shouldn’t have to worry about how much of your ad spend is being defrauded.

And although the 20% mentioned above is a fair approximation, understanding what are the common practices and how ad fraud works will enable all of us to minimize our exposure to it, so that maybe the era of COVID-19 won’t be as devastating.

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