An often misunderstood concept relates to how to allocate initial equity in a startup in the form of stock to early-stage partners. Doling out equity in your business is a pivotal- and often difficult – task for many founders, but it doesn’t have to be.
Everyone is really excited at the beginning of a startup. It is super exciting because everyone sees the huge potential that a successful business will produce. It is all cool at the start when there’s no value… but after several months of effort, things begin to change.