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This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs.
I didn’t realise this mistake while I was working at my first startup. But now that I deal with other entrepreneurs as a marketing consultant, I’ve noticed that a lot of people make this error. The mistake I’m referring to is not having a defined marketing budget for your small business.
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