Sales enablement — that is, resources that help teams close deals more effectively — is a market in the midst of healthy and sustained growth, it’s safe to say. The percent of organizations with a dedicated sales enablement person, program, or function nearly doubled between 2016 and 2018, according to CSO Insights. And in September, Forrester Research reported that 54 percent of companies have or are in the process of implementing a sales enablement technology, with an additional 19 percent planning to do so or considering doing so in the next 12 to 18 months.
