Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content.
Whether it is in a range of formats like video, articles, blog posts, images, content is a necessity.
We have varying levels of sophistication when it comes to research and development of our schedules and calendars.
Depending on our focus and target audience, we may lock in on short-form articles, long-form, whitepapers, gated content, video, webinars for B2B, or go with quick hits and short formats that are visually heavy for B2C.
