The marketing budget. You have it in hand, you look at it, and you think one of a few things.
If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I do with it?”
If you’re not, you might be saying “HOW can I deliver results like this year’s if I don’t have as much money to spend?”
Either way, you’re looking at a challenge: how can you make sure you split up that marketing budget so that you – and your company – wins in 2020? Here’s how to set up a successful marketing budget: