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The Evolution of Convenience in Financial Markets

October 12, 2021


The Amazon Effect has woven its way into every corner of our lifestyles. It’s worn down our patience for waiting and encouraged us to try new brands in the pursuit of speed and convenience. And every business sector has been affected.

Of course, retail was the first to experience the Amazon Effect. During the 2000s, Amazon enjoyed explosive growth. Eventually, its retail competition realized that making changes to win back customers would involve changes. As such, many retailers began investing in mobile technologies and reimagining their service offerings.

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