If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches.
Microsoft Advertising should definitely play a role in your overall PPC strategy.
Formally known as Bing Ads, well-optimized eCommerce Microsoft ads drive additional high-quality traffic – with higher buying power – to your store for less. Although it’s less dominant than Google, Microsoft Bing Ads, along with partner sites and third-party devices, fills marketing gaps to create a robust, well-covered marketing plan.
