Face mask mandate debates are raging across the United States right now. While you can control what a federal, state, or local government requires, you do manage the realm of your business.
And despite your personal feelings on whether or not face masks work or if they should be required, a new consumer analysis released recently suggests requiring at your store likely will lead to more customers, not less.
GatherUp analyzed more than 40,000 online reviews regarding face masks being required in stores and determined that about 71% of consumers would prefer and are more likely to shop at a store requiring its customers to wear a face mask during the COVID-19 pandemic.