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21 Lessons I Swear By After 21 Years as an Entrepreneur

Starting my business, five months after September 11, 2001, was no easy feat. There was a lot of uncertainty in the world and no one wanted to spend money. To top it off, I had no clients. I was just armed with a lot of self-belief and the Yellow Pages. I’d start each day cold calling 20 companies a day, as an enthusiastic 23-year-old. At night I’d work in a call center, selling charity raffle tickets for the first 18 months until I had regular work coming in.

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