B2B sales often involve an extended sales process, is more geared towards companies (and not individuals), and also comes with the baggage of complexity associated with B2B products and services.
With B2B sales, it’s also harder to identify the right buyers and create the complex pricing structures that it demands.
By the time you get around to the list of things that make B2B marketing fundamentally different from B2C marketing, you’d be forgiven to think that the B2B sales process has to be “complex”, “serious”, and more “corporate like”.
