A “saturated market” only applies when everyone’s services look the same. When you differentiate yourself, leverage your expertise and embrace your inherent uniqueness, your business will never get lost in a “saturated” market.
You become a category-of-one.
In a category of one business, competition falls away and you can get more clients, sell profitable offers and step into your role as a thought leader. Building a successful service-based business takes a thoughtful approach. It’s essential to weave your expertise, unique skills and passionate perspective into an expert brand that immediately allows you to stand out and clarifies why someone would choose to work with you over another business owner.
