Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword research can help you analyze your SEO performance better.
Mistake #1 — Ignoring search trends
The first mistake is to kick off your SEO campaign without knowing what to expect. Of course, you start by looking for your best keywords. But you must not only determine your keywords and track their ranking progress but also set measurable goals and KPIs to understand if you are moving on the right track.
