When the economy is on a downturn, most people are focused on how they’ll save money and reduce costs. As a small business owner, this should be your focus too.
If fewer customers and clients are spending money on your business, you’ll need to lower expenses as well to help with cash flow. This doesn’t mean doing less sales or marketing on your part. In fact, you may want to ramp up your marketing efforts while still being sensitive to the economic times.
Here are 5 key tips for marketing in a down economy.
