As an entrepreneur, you need to create and manage your own personal brand. You may think you’re selling a product, a service, a financial plan, etc. to your investors, division heads, partners or employees. To be sure, those things are an essential part of your business. But it’s really all about you, because people invest in people. Every action you take helps others define you. Personal branding goes a long way toward cultivating your tribe, as well as your customer base.
