There’s a lot a creative agency can do for your brand. But if you haven’t worked with a creative agency before, you might be a little in the dark about what your working relationship will look like or what the collaboration process will be. (And even if you have worked with one before, each agency is unique so it’s important to start off on the right foot.)
To get the best work from your creative agency, you want to approach things as a true creative partner. Hence, it’s important to know what to expect from your engagement, what role you’ll be playing, and how to be the best team player along the way.