A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimes more than 10,000 of them – are interested enough in purchasing a franchise that they’ve paid an admission fee to attend. Many franchise brands have specific budgets and personnel dedicated to the trade show circuit.
With thousands of business opportunities to choose from, it’s quite a competitive atmosphere. Franchisors need to stand out, be memorable and take full advantage when highlighting their value propositions.
