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5 Ways to Do Smart & Responsible Marketing During COVID-19

March 24, 2020

Via: Business 2 Community

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In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with tact, empathy, and mindful marketing.

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