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6 Mistakes to Avoid When Writing a Brief

February 22, 2021

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of the completed deliverables.

A brief isn’t just about documenting what you want from the agency or contractor; it should also provide them with the key information they need to begin the work.

There are certain bad briefs I encounter again and again. Do any of these briefing mistakes sound familiar?

1. The psychic brief:

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