In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. I’m here to remind you that remaining ruthlessly consistent with it, even in a remarkably difficult era, is of the utmost importance especially now.
Reassessing ROI and your rate of success is a practice that was made for this moment. It’s meant to keep you on track, even in the worst of times