Getting media exposure in top-tier publications is exciting, but how you leverage that exposure is what will really pay off for your brand. Your PR team — be it a single person or an entire agency — and the publication itself can only move the needle so much when it comes to leveraging publicity. Having a plan in place for spreading the word will not only get you more publicity, but it also helps to reinforce to the media that the world cares about what you’re doing.
