There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge.
A right fitting customer is essential to realizing customer lifetime value – an excellent KPI for every organization. This means you need to know what constitutes a right fit customer. Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy.