You can improve your content marketing without investing in best practices Content marketing best practices are great. They represent the culmination of hours of research and hands-on practice from the industry’s best thought leaders. They’re inspiration for content marketers who are reaching for the golden ring.
But they’re not always practical, especially for those of us who haven’t even made it to the carousel yet: SMBs, solopreneurs, middle-market businesses, etc. We need practical content marketing advice that gets us to the next level, things that a former boss of mine would have called “a blinding glimpse of the obvious.” The problem is that they’re not blindingly obvious when you’re wandering around in the dark…only after the lightbulb goes off.