Some say the best film scores are the ones you don’t notice.
That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.
The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously aware of it.
Spoiler alert: I’m making an analogy.
The score is to the movie as your inbound marketing strategy is to your brand.